 |  Cano Gets an Image Makeover
7 Sep 2004
Cano Gets an Image Makeover - Fast-growing Firm Taps Veteran
Verizon and AFLAC Designers to Make a MarkCano Gets an Image
Makeover - Fast-growing Firm Taps Veteran Verizon and AFLAC
Designers to Make a Mark Cano Publishing Company is growing by
leaps and bounds and will recreate itself in a new brand image.
Cano has tapped a team of Web and graphic designers who previously
developed Web sites and logos for Verizon and AFLAC to create this
new look. September 5, 2004 -- As the firm expands it will contract
its moniker. The company will now be known simply as Cano. The
shortening of the name is due to Cano's diverse expertise. Cano
will create new divisions to broaden its appeal and better serve
its clients' interests. The new divisionsCano Music Company and
Cano Consulting Companywill join the existing Cano Publishing
Company and Cano Newsroom. Each division will have a new Web site
designed with the professional help of Cano's new team members.
"Cano is quickly becoming a major force in the business world, and
soon we will have the image to prove it," said Michael Beyer, newly
appointed president. "In the time I have been with this company I
have seen the most phenomenal growth I have ever witnessed in any
business. The new brand will allow us to continue to develop and
grow, and enter into new markets we never imagined we would be
involved in six months ago." Cano's new divisions will diversify
its services. Cano Publishing, the original company, will continue
to edit and publish its client's projects, as well as a new book of
business wisdom. Cano Consulting springs from one of Cano's
original and most important clients. Consulting has quickly become
one of Cano's most prosperous and sought after servicesthe firm is
helping to develop and improve entire neighborhoods in Chicago.
Cano Music will be a new division that will publish a Web site that
will allow musicians, producers, DJs, recording studios to meet and
interact. Cano Newsroom will receive a facelift and offer new
information from tips to editorials on and about the business
world. The Newsroom has writers in New York, Chicago, Houston, and
Atlanta, and will soon have scribes in Los Angeles as well. The
growth will continue as Cano plans to establish an office complex
near the Loop in downtown Chicago over the next month. The complex
will house an art gallery as well as offices and a conference room.
Cano Publishing Company is a full service firm that assists
aspiring entrepreneurs, leaders, and small businesses. The company
proclaims itself a multi-cultural, bi-lingual firm, supporting
English- and Spanish-speaking clients. Cano's current list of
clients includes Maya Angelou, The Austin Voice, Home of Life M. B.
Church, the Chicago Archdiocese, and the City of Chicago. |
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